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Tuesday, October 17 • 2:00pm - 3:00pm
Paid Search
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Google AdWords, Bing Ads, and Pay Per Click. Learn how PPC has evolved and what it takes to run a successful paid search campaign.
Moderators
avatar for Bill Hartzer

Bill Hartzer

SEO Consultant, Bill Hartzer
Bill Hartzer is an independent SEO Consultant. He relies on his 20 years of direct SEO experience to provide technical SEO audits of websites, as well as technical link audits and link cleanups of websites. Mr. Hartzer is known worldwide for his research on the topic of search engine... Read More →

Speakers
avatar for William Leake

William Leake

Apogee Results, CEO
Former McKinsey and Company consultant. technology executive, recognized online marketing authority, and top-ranked speaker at marquis events such as Dreamforce, SXSW, Moz.con, MarketingProfs, SMX Advanced, Content Marketing World, Ad:tech, Shop.org, Internet Retailer, and many others... Read More →
avatar for Lisa Raehsler

Lisa Raehsler

Lisa Raehsler is a search engine marketing and pay-per-click (PPC) strategist, nationally recognized speaker, and columnist for industry leading publications. As the founder and principal strategist at Big Click Co., she helps companies and agencies of all sizes to integrate PPC advertising... Read More →

Tuesday October 17, 2017 2:00pm - 3:00pm EDT
ICA Breakout Room (Salon 12) Salon 12
  Digital Search Summit