Simon Cousins (夏明) is a co-founder and CEO at Allegravita, a boutique PR and strategic communications agency in Beijing, Hong Kong, New York City and Los Angeles. In addition to his group leadership duties, he serves as creative director. 

An Australian national, Simon has 24 years experience as a C-level leader in marketing communications, policy and technology enterprises. He is a well-rounded leader in diverse marketing agency disciplines and an award-winning China specialist. He has worked in China, Hong Kong, Macau, Singapore, South Korea, Japan, Mongolia, Kazakhstan, Australia, the UAE, the UK and the USA.

Simon is a frequent public speaker, panelist and quoted expert on China’s domain name industry, marketing communications, strategy and policy. Since 2003 he has been featured as a China-region thought leader in Advertising Age, Campaign, Media, AdWeek, Mashable, Fast Company, The Register, The Australian, Australia-China Connections, and diverse specialist print publications in China, Hong Kong, Singapore, Australia and the USA. He has appeared as a China business expert on China Central Television, Beijing Television, Shanghai Television, China Education Television, Hong Kong TVB and China Radio International. He was one of three subjects in a China State Council television documentary on successful foreign entrepreneurs in China. He has been frequently quoted in domain name industry specialist media, including China Domain Magazine, Domain.cn, Domain Investing, Domain Name Wire, The Domains, Online Domain, TLD Investors, and numerous others.

Simon lives in NYC, is devoted to his family and enjoys his passions for photography, high-energy particle physics, and cooking.

Specialties: PR & strategic communications (China expert), branding & identity (China expert), crisis management (China expert), China business development & policy impact, digital marketing & information architectures, leadership development, mentorship, coaching & training.