Former McKinsey and Company consultant. technology executive, recognized online marketing authority, and top-ranked speaker at marquis events such as Dreamforce, SXSW, Moz.con, MarketingProfs, SMX Advanced, Content Marketing World, Ad:tech, Shop.org, Internet Retailer, and many others. Post-McKinsey, Bill served in a variety of progressively more challenging roles across marketing, finance, and C-level executive functions, including Dell, Power Computing, Haystack Labs, TIS, Journyx (a successful, multi-million $$ bootstrapped software company in Austin Texas with over 300 of the F 1000 as clients), and Rimini Street (an even more successful, high-growth, pre-IPO success story with most team-members in northern California, where I grew the company from $68 million to a $130 million run rate). Bill has personally built multiple Inc. 500 companies, authored the best-selling “Complete B2B Online Marketing” book, and serves on the board of the search industry’s trade association, SEMPO.

In mid-2002, Bill started creating online-focused, direct- and metrics-oriented marketing services firms, and has been growing them successfully since that time, and his current venture, Apogee Results is now the most respected digital demand generation, search engine marketing (SEM) and search engine optimization (SEO) firm in Austin, and has won awards as a “Top 3 in North America” search agency.

Goal(s):

• To have a meaningful and measurable impact on the world around me, and on the bottom line of anywhere I work.
• To leave everything I get involved in better than it was before I found it.
• To attract, develop, and retain an team of exceptional people.